SkiFix are an independent company who offer awesome bespoke ski holidays to the little known resort of Maria Alm in Austria. SkiFix needed to find a way to show just how awesome the area is. Large French resorts such as Val Thorens or Les Deux Alpes sell themselves easily likewise the Austrian resorts of St Anton and Maishofen but SkiFix’s potential customers need some persuasion to give the Hochkoenig region a go.
They embedded an AwesomeWall onto their website as a separate ‘gallery’ page. It includes posts on Facebook, Twitter and Instagram with not only the hashtag skifix, but also tags relating to the area such as #mariaalm and #hochkoenig. This way, their gallery was filled with scenic images of the mountains, empty pistes and yummy Austrian cuisine; what more does anybody hunting for a ski holiday need?
They also hooked up the SkiFix twitter and Instagram accounts so that all the company’s posts would automatically appear on the wall without any need for the use of a hashtag or moderation. This made it really easy for them to keep their gallery fresh and up to date.
SkiFix were able to customize the AwesomeWall in their iconic blue, black and white colours so it fitted right in. Since they started using AwesomeWall, SkiFix have seen a 976% increase in the use of the #skifix hashtag and have had over 120,000 impressions. They have gained a great looking gallery of pictures and a much larger presence on social media.
“The pictures of a quaint Austrian village with virtually empty pistes sold it for me”