Mariah Carey's #SweetSweetUKFantasy Tour

For the first time in over a decade, Mariah Carey is touring in the UK. To celebrate her Sweet Sweet UK Fantasy Tour, fans were encouraged to tweet, Instagram or Vine a photo or video of their excited faces with #sweetsweetukfantasy to appear on her website in a shower of glitter. The website also promoted a competition to win tickets to the tour. Sony Music used our standard AwesomeWall embed code to power the gallery on their website. We think it looks fab-u-lous! »

Sentiment analysis for everyone!

Using social media for your business is an awesome tool but it can sometimes feel a little overwhelming. Here we are, promising to put all the chatter about your business in one place for you to do with as you please but what if that’s too much? Our new sentiment analysis tool for all standard account users can help. Ultimately, it sifts through all your posts and attributes it a score. The more positive the score, the more positive the sentiment of the post. We have offered sentiment analysis to some of our advanced users before, but we were »

Earth Hour: A WWF campaign

WWF’s Earth Hour is an annual global celebration where people switch off their lights for one hour to show they care about the future of our planet. Earth Hour began in Sydney, Australia in 2007 and last year 172 countries took part. It is not about the amount of energy saved in that one hour, it's a chance to put the spotlight on the issues facing the planet and to inspire people around the world to live more sustainably. Everyone around the world was encouraged to share their #earthhour pics on social media and WWF Korea collated these pics »

How to use Instagram to promote your hotel

If your hotel isn’t using Instagram yet, it’s time to jump on the bandwagon. Founded in 2010, Instagram now has over 400 million users including your competitors and more importantly your next guests. No longer is it just the cool, hip way to show your photo editing skills, it’s now a major social media network and excellent marketing tool. A picture is worth a thousand words and Instagram is an awesome vehicle for this. Nothing gets us more excited about our holiday than some gorgeous pictures of a destination. We want to imagine ourselves sunbathing on a »

How to make the most of a holiday selfie to promote your travel company or holiday destination

There’s no denying that we all like to take holiday pictures. It’s not a new thing, flick through your Grandma’s photo albums and I guarantee the vast majority of snaps will be from family holidays. Now, though, it’s even easier to share those photos with friends, family and colleagues at home as they glare enviously at their Facebook page whilst googling holiday destinations to book their next trip. Your hotel or travel company could be using this to your advantage. You want to show your prospective guests how much fun they will have if they book »

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