In 1983 the British Fashion Council was founded and the first edition of London Fashion Week took place in February 1984. 30 years later, and London Fashion Week is still one of the ‘big four’ fashion events alongside Milan, Paris and New York.
Last year, The British Fashion Council got in touch seeking a way to display social media posts at the event. They wanted a solution which didn’t require someone being tied to a moderation system, approving posts all week but which generated appropriate and exciting posts for all to see. They had screens at Somerset House where they wished to display the posts.
AwesomeWall provided the solution. Using our whitelist system, we were able to pre-approve hundreds of trusted Twitter and Instagram accounts. These included designers, VIPs, press and sponsor accounts to generate trusted and varied content for the screens as they posted their #LFW experiences.
After the success of AwesomeWall at LFW in 2014, The British Fashion Council asked for the same experience at both events this year including at their new venue at Golden Square for SS16 earlier this week.
The posts gave visitors and guests a glimpse behind the scenes of London Fashion week and encouraged thousands of people to jump on board the #LFW hashtag.
Read more about the #LFW hashtag: