How to make the most of a holiday selfie to promote your travel company or holiday destination

There’s no denying that we all like to take holiday pictures. It’s not a new thing, flick through your Grandma’s photo albums and I guarantee the vast majority of snaps will be from family holidays. Now, though, it’s even easier to share those photos with friends, family and colleagues at home as they glare enviously at their Facebook page whilst googling holiday destinations to book their next trip.

Your hotel or travel company could be using this to your advantage.

You want to show your prospective guests how much fun they will have if they book with you and the best way to do that is by showing how much fun other people have had while booking with your company. Many companies are doing this right now. We all know about the advantage of good reviews on sites like tripadvisor. More often than not, people take to the internet to complain rather than to praise. However, they do post about how much fun they are having on social media. Whether it is on Instagram, Facebook or Twitter.

Wouldn’t it be great if you, as a travel company, could use these social media posts to help promote your business and get more customers?

Well now you can. Companies all around the world are including their guests’ social media posts on their websites using tools such as AwesomeWall.

Now, we know what you are thinking, what about those bad reviews, those odd moments where something happens, and someone has a bad experience. Well AwesomeWall has a SmartModeration system to allow you to choose which posts appear on your website. That way you can pick just the most attractive posts to appear on your wall.

How do you get people to talk about your hotel? You need to encourage your guests to post on social media mentioning your company, or by using a specific hashtag. They’re posting anyway but you need a way to collate them and make sure everyone knows it’s your hotel they’re having fun at! You could have a screen in your hotel lobby showing your guests the hashtag, and also showing your guests posts from other people. AwesomeWall has this feature too. Your guests can post a picture of them sunbathing at the beach at your hotel and can see it appear on the screen in almost real time. Everyone likes to see their name up in lights.

Additionally, by promoting your hotel on social media, you guests' friends and family can see right away how much fun they are having at your destination.

Sign up to AwesomeWall today and turn your guests into advocates straight away.

Read about how a small, bespoke holiday company used AwesomeWall to increase their online profile.

Interested in AwesomeWall?


AwesomeWall is a tool that allows you to pull in user generated content from Twitter, Facebook, Instagram and Vine into any website or screen.

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