"It’s not a photo. It’s not a gif. It’s a Boomerang."
Yesterday, Instagram launched Boomerang...
Today, we are pleased to announce that AwesomeWall now supports Boomerang. Our engineers were up all night hooking up the correct pipes, fusing wires, shepperding electrons and ping-ponging servers to ensure our system fully supports the non-photo, non-gif, kind-of-video, Boomerang!
Simply get your audience to send in their 1 second, looping videos on Instagram by using the hashtag as normal, and they will now appear in your feed, making your AwesomeWall even more Awesome.
On the embed or web version of AwesomeWall the Boomerang will even play inline when you hover, check it out:
Woop woop! High five! Boom(erang)!