Sophie Barfield

Living in the mountains, learning to code, ability to recite lyrics to Disney's Frozen, beating everyone at Soul Calibur, musical fanatic, wanabee Shakespearean.

Austria 28 posts

Hanwha Eagles: single post view in Daejeon Baseball Stadium

The Hanwha Eagles are a South Korean professional baseball team competing in the KBO league. The Eagles' home ballpark is Daejeon Baseball Stadium. This season, the marketing team wanted a new way to engage fans and get people talking about the team on social media. So at their home stadium, the Hanwha Eagles now display AwesomeWall, with the help of JetArrow, at every ball game. Fans are encouraged to post their pics and messages of encouragement with #한화이글스 #hanwhaeagles and the buzz around the stadium when a supporter sees their post on the big screen is immense. The team also »

AwesomeWall HQ Visits South Korea

Meet Daniel and Mike from JetArrow South Korea (the smart ones on the left): For the past six months they have been beavering away selling AwesomeWalls in the East. After some great successes, we decided it was time to meet these Awesome Dudes face to face and not just through a webcam. So we packed our suitcases and jumped on a couple of flights to South Korea. First stop... Korean BBQ When we weren't eating yummy Korean food, we had an opportunity to see how business works in South Korea and to see AwesomeWall in action. Firstly, we learnt that »

Successful UGC campaigns and how you can re-create them

Everybody knows the benefits of creating fresh, useful and engaging content but it can be time consuming and exhausting creating brand new content which is on the mark for your target audience. This is where user generated content can help you. Whether you’re a giant company like Starbucks, or a small independent coffee shop in a leafy town you can use social media and UGC to publicize your brand and show your customers that you care. Here are 3 successful UGC campaigns with a little explanation of why we like them and how you might be able to re-create »

The yays and nays of personalised wedding hashtags

As we start hurtling towards the Summer months, wedding season is almost here. Amongst finalising the flowers, dress fittings and seating plans, lots of couples will also be considering their wedding hashtag. According to 50% of couples use a personalised hashtag for their wedding. So why should we, or shouldn't we create our own wedding hashtags? We've put together a few yays and nays of the wedding hashtag to see if it really is worth spending an evening squishing your names together in fifty different combinations to create your own unique hashtag for your big day. Yays It's »

Mariah Carey's #SweetSweetUKFantasy Tour

For the first time in over a decade, Mariah Carey is touring in the UK. To celebrate her Sweet Sweet UK Fantasy Tour, fans were encouraged to tweet, Instagram or Vine a photo or video of their excited faces with #sweetsweetukfantasy to appear on her website in a shower of glitter. The website also promoted a competition to win tickets to the tour. Sony Music used our standard AwesomeWall embed code to power the gallery on their website. We think it looks fab-u-lous! »

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AwesomeWall is a tool that allows you to pull in user generated content from Twitter, Facebook, Instagram and Vine into any website or screen.

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